Live case study: a working lead pipeline →

The GTM systems
behind the quota.

I'm a top-performing SDR and AE who builds the systems that make sales scale — clean CRM data, automated enrichment and routing, and outbound that runs itself. Now I do it as a GTM Engineer.

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205%
of quota, 2024 (Founding SDR)
127%
peak quota attainment, Vercel
$50–300K
deal sizes owned as AE
25–50
concurrent deals managed
Track record

Where I've built pipeline

HeroDevs

Feb 2024 — Jun 2026

SMB Account Executive · Founding SDR

  • Founding and sole AE for the SMB / Drupal NES / LATAM Enterprise segment.
  • Architected the SMB pipeline-forecasting process from scratch.
  • Owned 25–50 concurrent deals from $50K–$300K across Mid-Market and LATAM Enterprise.
  • Built Apollo product sequences for all inbound leads.
  • 205% of quota as Founding SDR (2024); 90% attainment as AE (2025).
  • Ran full-cycle discovery→close for Drupal NES; 70% conversion on partner outreach.
  • Architected the SDR→AE handoff and the team's core Notion docs & dashboards.

Vercel

Aug 2022 — Nov 2023

Allbound SDR · Growth VDR (founding)

  • 127% and 108% quota attainment; Top SDR performance, Q2 2023.
  • 2nd-highest monthly quota attainment in team history.
  • Founding Growth VDR member — contributed to a 50% QoQ lift in the Enterprise funnel.
  • Built Outreach sequences for the new Growth PA team and led outreach copywriting.
  • Managed contacts, cases and opportunities in Salesforce.

BloomTech (Lambda School)

Aug 2021 — May 2022

Full-Stack Web Development

  • Built with JavaScript, React, Node.js and SQL (plus HTML/CSS).
  • Git workflow, Agile development, client & server testing.
  • Architected PostgreSQL databases.
Capabilities

What I build

CRM & pipeline ops

Forecasting processes, lifecycle and stage design, SDR→AE handoffs, and reporting dashboards that leadership can actually plan against.

Outbound systems

40+ outreach sequences, inbound routing in Apollo, and partner-outreach motions — built to scale without thinning the message.

Enrichment & data

Clean, enriched records via RB2B, ZoomInfo and Apollo, so reps stop hand-researching and the CRM stays trustworthy.

…and I ship the code

JavaScript, React, Node and SQL from BloomTech. I build the automation and integrations, not just the spec for them.

Toolbox

Tools I work with

Sales stack
HubSpotSalesforceApolloOutreachZoomInfoRB2B
Technical
JavaScriptReactNode.jsSQLHTMLCSSGitPostgreSQL
Dev tools
GitHubVercelNetlifyHerokuPostmanpgAdminReplit
Flagship case study

This site is a working GTM system — and you can trigger it.

The contact form isn't a form that emails me. It's a live lead pipeline: submit it and your details get enriched and written to my CRM in real time, with a Slack ping to me. The job, running inside the artifact I used to apply for it.

Read the case study →

Let's build your pipeline.

Fill out the form and watch the system work. It's the fastest way to see how I'd think about your GTM motion.

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